1. Choosing the wrong keywords. This is absolutely vital if you want to succeed with SEO. It is all about finding the right niche and then exploiting it for all that it is worth. If you are trying to break into a keyword that already has a few million listings, chances are you won’t make it, unless you know some advanced techniques. Target keywords and phrases creatively and test out different configurations until you find the ones that perform well for you.

2. Not publishing enough content. This is truly the one problem area that many sites face. One optimized article is not going to get you the kind of results you need to rocket to the top of search engine listings. You need to publish new optimized content on a regular basis, daily if possible. The more content you have, the greater your chances are of getting that higher ranking and having search engines index your site more frequently.

3. Lagging behind trends. This is a tough one, especially for those that do not have a lot of time to devote to creating new site content. Keyword popularity changes, news events effect searching and there are millions of missed opportunities out there. It is very important to stay on top of the trends that affect your site’s niche and take advantage of them at every opportunity. While evergreen content is very important, you should devote at least some of your time to publishing content that is popular right now.

The main way to fix all of these problems is through proper keyword research and testing. Once you’ve got that down, you can tackle the issues of adding more content to your site. The more you publish, the better your SEO results will be.

In fact, by widening your SEO efforts to include more search engine algorithms you can actually end up with more traffic than you can by targeting only one. For example, although Google is popular with searcher’s it is also popular with site owners. This means that keyword competition is stiff, and you may be battling it out with millions of other sites.

Since most people are focusing on Google, if you turn that same level of attention to other search engines, you can usually score a top slot in search results with a lot less effort. It will take time, but it is smart to spread your SEO efforts out and avoid the mistake of targeting only one engine.

While the exact algorithms for each search engine are a mystery, there are some basic guidelines that you can follow to optimize for all search engines. Keywords are of course important, as are meta tags. While Google tends to ignore these, Yahoo relies heavily on meta tags for their results. With MSN, the importance isn’t so much as the amount of links you have as how fresh they are.

Your SEO campaign should be rooted in basic SEO principles that will appeal to all search engines. These principles include using the right keywords, giving your pages keyword rich titles, utilizing meta tags, relying on anchor text and building links. When you do this, you’ll be able to attract the attention of all search engines, and you’ll have a better shot at getting some results from them all.

Choose your keywords wisely.

That’s it – pretty simple, huh?

Once you choose the right keywords for your site, and optimize it properly, you will be successful in your SEO efforts.

Should you go with the most popular keywords? Should you spend your time stuffing your content with words in vain hope that it will pay off?

In most cases, the answer to these questions is no. In many cases, the most popular keywords are so used that it is nearly impossible to break in. While there are cases of beating out millions of results for a popular keyword, they are few and far between.

Keyword research is the most important step in SEO. If you don’t take the time to really find your niche, and use the right words, there really isn’t much point in wasting your time.

So, how do you know which keywords are the right ones for your site? It is a process of trial and error at first, and it is vital that you install some form of analytics software on your site to help you with this process.

For smaller sites, the right keywords are typically the long tail keywords, the ones that are not overly used. For others, it is a matter of putting together the right phrases.

Above all, you’ve got to be creative. You’ve got to take advantage of the right SEO tools that will help you find the right keywords. It is an ongoing process that never really stops, at least if you want to keep up your site’s momentum.

Every site is going to have different needs, but at the end of the day, it all boils down to the choice of the right keywords.

1. Find the right keywords for your site. The right keywords may not be the most popular keywords. In fact, for smaller sites, it is usually best to focus on related keywords and long tail keywords. These are the keywords that can ensure you a top ranking on Google. You can focus on popular words that will rank you in the low hundreds, or you can find alternative keywords that will put you in the top ten.

2. Optimization made easy. You don’t need to be a genius to start optimizing your own website. Start with page titles since these can be a huge factor in your search engine ranking. Incorporate your keywords into your page titles and configure your blog so that these titles will display both on the page and in the URL for that page. This can result in much higher rankings and it is very easy to do.

3. Put yourself in your customer’s shoes. Perhaps the best way to optimize your site is to try to get into your customer’s heads. What will they be searching for and how can you fine-tune your site to meet their needs? The best way to find this out is by installing an analytics program, such as Google Analytics, that will provide you with the keywords and entry methods that your customers are using. Pay attention to these results and use them as your springboard for figuring out what you need to do to reach out to your customers as individuals.

While there are other SEO techniques that can have a big impact on your traffic and your sales results, these three tips are the cornerstone that any site can use.

If you’re not familiar with the term organic results, it basically means search engine traffic that occurs as a result of SEO efforts, and not through paid means.

Organic Results – Pros and Cons

Organic results are popular, mainly because this is one of the best ways to advertise your site for free. Once you’ve put in the actual work of optimizing your site, organic results will continue to pay off over the long term. 

The main problem with this is that it is not an effective means of getting a lot of traffic in a hurry, and it may be months before you start seeing results. Relying on organic means for traffic will not be useful if you are launching a new product or trying to drive up your site’s traffic.

Paid Results – Pros and Cons

Of course, since you are paying for these results, there is a harsher light cast on them. You expect more from paid search, but it may not always pay off. Unless you have targeted the right niche and done your SEO homework, your overall ROI may be quite low.

However, if you are trying to announce a new product, paid search will produce results much quicker than organic search will. With the right keywords, you can easily rank well on search results and your ad will get noticed. 

The bottom line? For the best results, it is important to rely on both forms. When combined, the overall results are much better. 

The key to success with both organic and paid results is targeting the correct keywords, working hard to optimize your site and having a flair for knowing how to reach out to potential customers.

Our next post will cover how to accomplish this, regardless of your site’s topic or your SEO experience.

1. Google Website Optimizer – By far, this tool is one of the most powerful and it is free to use. You will need to set up a Google account to access it, but it is well worth it. You can use this tool to test out various configurations, layouts and page content to determine how effective they will be. Set up a test page, run the optimizer and it will provide you with the tips you need to perfect that page. With multiple test pages, you can easily see which one will have the best projected ROI.

2. WordTracker/Google Keyword Selector Tools – These two tied for second due to the fact that using them in conjunction gives you a definite SEO edge. Type in a keyword into either tool and you will get not only its popularity, but also suggestions and related key phrases. This is very useful and will help you develop the right kind of content for your site’s success.

3. Backlink Checker from iWebTool – Ever wonder how many sites are linking to yours? Use this tool to determine how effective your link building campaigns have been. In addition, you can use the same tool to how your competitors are doing. This is definitely a favorite tool that has a variety of different uses.

There are literally thousands of different SEO tools that are on the market. Most are free to use and can provide you with the information and suggestions you need to perfect your SEO.

Do you own or work for an SEO, internet marketing, web design, web development or webmaster company?

Imagine never having to worry about content creation.

Here’s what we do for you or your company

• Micromanage all content creation - you just give us the project details
• Handle all quality assurance with editors and proofreaders
• Guaranteed deadlines…. or your money back
• Available 24/7

Please contact us to request more information or schedule a phone call.
We can handle ALL of your:

• Article writing
• Press releases
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• Data Entry
• And much more

You simply give us the project details - we do the work and send it back to you after being edited - you send the final product to your client under your brand and rake in the $$$ with essentially no effort.

And best of all… we’re an All-American, Native English speaking team!

Please contact us to request more information or schedule a phone call.

Results: The results of No Doubt Marketing’s writing speak loudly. Take a look at this screen capture where the site ranks first for its main keyword out of 33,000,000 results (and notice our article with perfect keyword density highlighted by Google)

If that doesn’t convince you, then what will?

SEO articles from No Doubt Marketing really are that powerful.

To keep this #1 ranking, more SEO articles must be added each week. But when you’re receiving thousands of hits a day and your revenues have increased by 200%, that won’t be a problem!

In fact, the more SEO articles you order, the more keywords you can conquer, exponentially increasing your traffic!

NOTE: No Doubt Marketing is NOT responsible for servers crashing, going over bandwidth limits or any other problems related to the powerful and constant streams of traffic delivered by these SEO articles.

Special thanks to Chris of Business Aviation Training

Allow No Doubt Marketing to take full control of your blog network. Here’s some of the things we take care of:

• Writing custom blog posts
• Posting them to the blog
• Linking the posts
• Adding images, tags, meta tags, etc.

We can even install your blog for you! We will optimize it for the search engines and also ensure that they are notified each time that you post or update.

Currently, No Doubt Marketing manages blog networks as large as 99 blogs and as small as 1 blog.

You are free to sit back and rake in the profits and advertising revenue as No Doubt Marketing handles the grunt work of maintaining your blog!

Pricing varies based on many factors.

Please use the contact form below to request a quote. Please include: number of blog, number of posts per week per blog, length of posts, any images, linking or other special needs.

With search engine evolving, getting a simple text link from a site just is not cutting it anymore. The “in” thing are contextual links. Article marketing, or bum marketing, can achieve this, while also driving highly targeted traffic to your website or landing page.

Article marketing articles are somewhat different than your average SEO articles. While they are SEO targeted for long-tail keywords, they must be written in a way to entice a reader to click on your link in the “author resource/bio box.”

The author resource box is where you are allowed to enter your link, with whatever anchor text you choose. No Doubt Marketing will ensure the anchor text is relevant and will help you rank better in search engines. We also will employ special techniques to maximize click-through on your link.

No Doubt Marketing’s article marketing campaigns will also include distribution. Your article, along with it’s author resource box, will be distributed to more than 1,000 publishers and sites!

An article marketing campaign includes:

• Keyword research
• Article writing
• Author resource box creation
• Distribution

Campaigns have a minimum of 5 articles, and are priced at $15/article

Please use the contact form below to get a free quote!