No Doubt Marketing was launched in May of 2007. The company was a vision of Justin Stewart, a seasoned freelance writer with over 3 years of experience. After dealing with many larger SEO, internet marketing, web design and web development companies, it was determined that there was a need for an affordable, English speaking writing and data entry company. 
The Dangers of Targeting Only One Search Engine
July 24th, 2008 by No Doubt MarketingOne of the most common SEO mistakes that new site owners make is targeting just one search engine. Google is by far the biggest search engine and since they have the most traffic, most site owners work on optimizing only for this engine. While they may be the biggest, millions of people still use Yahoo and MSN search as well as the other smaller engines. If you’re focusing only on the algorithms for one, you could be missing out on significant traffic.
In fact, by widening your SEO efforts to include more search engine algorithms you can actually end up with more traffic than you can by targeting only one. For example, although Google is popular with searcher’s it is also popular with site owners. This means that keyword competition is stiff, and you may be battling it out with millions of other sites.
Since most people are focusing on Google, if you turn that same level of attention to other search engines, you can usually score a top slot in search results with a lot less effort. It will take time, but it is smart to spread your SEO efforts out and avoid the mistake of targeting only one engine.
While the exact algorithms for each search engine are a mystery, there are some basic guidelines that you can follow to optimize for all search engines. Keywords are of course important, as are meta tags. While Google tends to ignore these, Yahoo relies heavily on meta tags for their results. With MSN, the importance isn’t so much as the amount of links you have as how fresh they are.
Your SEO campaign should be rooted in basic SEO principles that will appeal to all search engines. These principles include using the right keywords, giving your pages keyword rich titles, utilizing meta tags, relying on anchor text and building links. When you do this, you’ll be able to attract the attention of all search engines, and you’ll have a better shot at getting some results from them all.
